Partnership encourages people to get out of accelerated mode
Eisenbahn and Porta dos Fundos entered into a partnership to launch the Velocidade 1x sketch, which introduces consumers to Eisen Mode, an authority that encourages people to get out of fast mode and live at 1x speed.
The content that is already available on YouTube highlights the results of the survey carried out by Eisenbahn with the Datafolha Institute, according to which 43% of Brazilians live at a fast or very fast pace and only 9% say they live at a calm pace.
In the film, Felipe (Camillo Borges) and Rodrigo (Ed Gama) are friends who talk at the bar at an accelerated speed, 2x, making an analogy to brand research. The script unfolds with the arrival of Ana (Macla Tenrio), antagonistic in the story and who lives at 1x speed, that is, with Eisen Mode activated. The conclusion, more than obvious, reinforces that it is not possible to enjoy the relevant moments of life as well if you are in accelerated mode.
“The Porta team, once again, showed very well the message we have been transmitting since the beginning of the year, which, in short, is that we need to live at 1x speed every day, with attention to detail. This activates the Eisen Mode., comments Anna Luisa Dafico, senior marketing manager for the Eisenbahn and Sol brands in Brazil.
It is an immense pleasure to participate in a campaign that provokes the audience to rethink the behavior of society today, which is this rush to do everything faster, without giving them the chance to enjoy every moment. It means a lot to us to be together with Eisenbahn to bring this reflection to people, alerting them to the importance of getting out of the automatic mode, says Andr Vinicius, VP of business at Porta dos Fundos.
