O Canaltechportal where you find the hottest news about technology, analysis, technical data and review of cell phones and games, tips and tutorials the portal’s new content partner iG.
In charge since July, the management trio Paulo LealJulia Castro and Indio Brasileiro increased the portal’s audience by 60% with 40 new publishers partners and columnists, such as GP, SCOREBOARDDr. Bactria, GiroSA, Fundo do Ba, O Dia, Jazzmasters, Cleveland Prates, Aluizio Falco, Sylvio de Barros, Ricardo Bellino, T na Hype and lots of live football with a team of 40 editors covering the most relevant daily facts in the world Brazil and the world.
iG, which turns 25 next year, jumped from 12th position in ranking of audience to 4 position among national horizontal portals, reaching more than 65 million unique people per month with 100% audience in Brazil.
With this performance, iG attracted 30 new advertisers and advertising agencies that are partners of the portal: Nubank, BOX, LATAM Airlines, Petrobras, Jeep, FiatBetano, Hey, TIM, VivoQatar Airways, Ministry of HealthMcCann, Havas, Calia, Artplan, Suno, De Brito, CCP, among others.
iG has strong awareness positive and follow the path of producer and distributor of relevant content in the country. There are more than 1,500 pieces of news daily on the portal, reliable information on all subjects, in a safe environment: this is what attracts big brands and partner agencies, says Paulo Leal, Executive VP and interim CEO of the iG portal.
iG is also following the product diversification model beyond media and communication, expanding its portfolio with iG Mail Premium in value-added email services; iG Crdito, which clears its name and offers competitive loan rates; iG Cyberspace, which offers data protection and security and, soon, iG Seguros, an online insurance platform for new and used cell phones of all models, smartwatches, laptops e tablets.
iG International, a new expansion front in journalism, content and distribution, will be announced in November, in partnership with the Dutch company TCE, to distribute iG’s daily content throughout Europe, through 2 thousand publishers in five different languages.
iG was born in January 2000, democratizing free access to the internet, and currently reaches 65 million unique people per month throughout Brazil.
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