Campaign seeks to inspire care habits in each woman’s way
Monange has just announced its new positioning “Esse Momento Meu”, which encourages women to have moments of self-care and connection with their body in a real context.
The campaign film was developed by Talent and starred by content creator, Camilla de Lucas, which reflects what a moment of self-care is for each person. In the video, 6 women of different styles and ages represent what it means for them to take a break for self-care and well-being in their own time, be it 15 minutes, 1 hour, 5 seconds or even a weekend.
“We are talking to a real woman, who has a thousand and one tasks, but understands the importance of taking a little time for herself. The different character profiles and the different perceptions of pause present in the film help to reinforce this speech”, says Bianca Alves , writer at Talent.
The brand’s new positioning proposes that Monange be an ally for women, encouraging them to discover their own way of taking care of themselves and enhancing their moment of self-care.
“We know that everyday life is consumed by a routine with infinite responsibilities and activities. And, with this new positioning, we reinforce how much Monange wants to be a woman’s ally in this moment of self-care – whenever possible and within each woman’s reality” , says Regiane Bueno, VP of consumer marketing Brazil & Latam.
