Breaded onions, barbecue ribs and cold beer star in the return of Outback campaigns in the media
Outback has put its flagships to star in the chain’s new institutional campaign: Bloomin’ Onion onions, traditional ribs, Ribs On The Barbie and the house beer.
Together with the famous expression “Have I heard Outback?”, the three classics mark the network’s return to the media, with three advertising films.
The three films in the campaign bring current scenes with a touch of humor in their communication, portraying situations in which brand lovers can experience in restaurants alongside three of Outback’s biggest stars.
The first in the series features the brand’s famous frozen beer mug as the protagonist of a story that brings together a group of friends in a moment of relaxation and fun in the Outback.
“’Did I hear Outback?’ marks our return to TV and cinema after 2 years of investing only in other media. We understood that it was time to once again amplify our brand presence outside our social networks, once again being where our consumer is. In this way, our first release will be aired during the Fantástico break, on Rede Globo, this Sunday (06/02). We will also have actions specially created for digital, with the aim of reinforcing, in an interactive and creative way, the connection with our audience and the greatest Outback classics”, explained Renata Lamarco, Marketing Director of Bloomin’ Brands, the holding company that owns Outback Steakhouse brand in Brazil.
The new campaign involves panels, OOH media, print and digital media and three 15-second films, which will be broadcast on open TV, pay TV, airports, cinemas, in addition to being present on platforms such as Instagram, Facebook, TikTok and Youtube.
