Campaign was signed by Africa Creative
With the aim of highlighting the experiences provided during the trip, Azul and Africa Creative presented ‘We understand people, as much as flying’. The play features the airline crew as protagonists.
The action shows how the philosophy called OPA works, applied by Azul and which consists of “observing, perceiving and meeting” customers’ needs.
The communication, which premieres this Friday (27th) during the interval of TV Globo’s Jornal Nacional, has three videos lasting 30”, which will be broadcast on the country’s main broadcasters, on Azul’s social networks and on TV board.
“We want to value the gestures that arise naturally from our crew and leave our mark on every flight. We chose real Crew as protagonists, from flight attendants who have direct contact with customers to the ground staff, who represent all the care we exercise behind the scenes” , said Daniel Bicudo, marketing director at Azul.
