Sabrina Sato stars in the launch film for the Beyond Your Fantasy campaign
Camarote Bar Brahma (CBB) released the new film that marks the official launch of the campaign for Carnival 2024. With the motto Beyond Your Fantasy, the 23rd edition of the carnival box in the capital of São Paulo promises to go beyond the limits that revelers know of the main Brazilian festival.
Starring Sabrina Sato, the film was produced by Santera and was produced by Cooler DVT.
The new campaign encourages the public to experience an unforgettable experience, which goes beyond imagination and all fantasies, to celebrate and praise Brazilian culture and the joy of Brazil’s biggest party, explains Cair Aoas, businessman and partner at Diverti, producer from the cabin.
The video summarizes CBB’s positioning, reinforcing important statements for the brand, which presents itself to the public as an escape from reality, encouraging people to live a night beyond imagination and with infinite possibilities. The theme Beyond Your Fantasy is a message full of what the brand has to offer: boldness, flirtation and sophisticated entertainment, comments Pablo Manzotti, creative director at Cooler DVT.
Santera was responsible for producing the campaign, which was directed by Gabriel Pinheiro and Rafael Damy, who make up the team of 90 professionals who participated in the production, 13 of whom were involved in the preparation.
