The company will communicate the “11.11 Biggest Sale of the Year” and Black Friday on TV and social media throughout the month of November
Shopee announced the launch of a campaign with the new jingle performed by Ludmilla, the brand’s ambassador since September.
The commercial, created by the marketplace’s internal team, uses a music video language and shows the singer on a stage made up of LED televisions, with refined transitions that follow the rhythm of the music.
“Once again, we are going beyond the traditional retail discourse and migrating to communication focused on entertainment and excitement. Our campaign stars Ludmilla’s talent as an artist and singer, performing one of her best-known songs. The creatives will run in several online and offline media platforms, surpassing tens of billions of impressions throughout the campaign”, said Rodrigo Farah, head of brand at Shopee.
Shopee on TV and social media
The pieces begin with the platform’s end-of-year actions, such as the “11.11 Biggest Liquidation of the Year” and Black Friday, and will be broadcast on open and closed TV channels, online media and on social networks.
In addition to the video with Ludmilla, Shopee will also have a series of activations, including the broadcast of the Copa Libertadores final, on TV Globo, with actions and coupons throughout the day. Another action on the same channel takes place on the main day of the campaign, on November 11th, in the 6pm soap opera, “Elas por Elas”.
At SBT, the company will have its own staff in the Eliana Program throughout the month, focusing on communicating 11.11, Shopee Lives and Black Friday offers.
On social media, Shopee will have a team of more than 10 influencers to promote the sale and carry out engagement dynamics on Twitter, offering discount coupons as prizes for the winners.
On TikTok, the company will promote the series “Nobody leaves empty-handed at Shopee”, made up of 4 videos featuring the brand’s actions in person and consumers who are passing by will be able to win gifts and discount coupons to purchase throughout the day. month of November.
On November 11th, Shopee will promote the “Biggest Live of the Year”, an uninterrupted 12-hour broadcast on the brand’s official account that will be presented by influencer Lusca.
