Project was co-created by f+e/cyranos, production company Animuz and Gloob channel
Santander invested in its first cultural product aimed at children with the animated series Dinheiro em Espcies. The project was co-created with the agency f+e/cyranos, the Gloob channel and the production company Animuz, with the aim of engaging children and parents in financial education through educational content.
Proper financial education for children is the basis for them to become adults with a healthy, balanced and responsible relationship with money. With the series, we contribute in a playful way to forming more aware citizens capable of making the best financial decisions in the future and, thus, prospering, declares Igor Puga, marketing director at Santander.
The main idea is to create content that generates immediate identification for parents and children, with situations that everyone has experienced at some point in their lives.
Money in Kind is a project developed by many hands. Learning to relate to money is an important subject not only for children but for the whole family and the project managed to fulfill this role in a light and fun way, comments Flavia Costa, children’s content manager for digital products and paid channels at Globo.
For Fernanda Antonelli, founder and CEO of f+e/cyranos, this project symbolizes f+e/cyranos’ premise of creating content that is less interruption and more entertainment for the audience.
Dinheiro em Species aims to bring money and how it is handled as close as possible to the routine of the Brazilian family, breaking taboos and making the subject casual and irreverent”, highlights José Almeida, director of the series and founder of Animuz.
