Affiliated media company Rede Globo, brought together the advertising market to present new programming, projects and commercial opportunities for next year
Affiliated media company Rede Globo, operating in the interior of São Paulo and Southern Minas, brought together the advertising market to present Projeta: your brand on the move.
On the occasion, the main executives of the EP Group presented the new programming, projects and commercial opportunities for the next year to the advertising market.
The Group’s marketing director, Andr Otaviano, highlighted the importance of the vertical model adopted this year: Advertising is increasingly talking to the content and stories told and developed in each vehicle, which are converging with each other. Through the regional strength of our media, we intend to strengthen the connection with the advertising market and offer the opportunity for its relationship with its own clients to also be strengthened.
Vincius Zelante Ges, business director, concluded by highlighting that the company’s projects are already multiplatform. The EP Group has a 360 media vision. We offer our customers a complete portfolio, from road signs, through digital, TV and radio, to our events. In 2024, we will be even closer to the market and with more opportunities to offer.
In addition to the broadcaster EPTV, which turns 45 years old in 2024, the group also has in its portfolio the websites Globo (g1 and ge), acidade on, Tudo EP, radio stations CBN, EP FM and Jovem Pan, OA Eventos, EP Painis ( OOH Media) and shareholding in Rede Bahia.
The event was held on the 26th and also included the participation of the network’s main presenters, who gave some spoilers of what’s to come.
