The campaign, created by Pullse, was recorded at the Distribution Center of the Casas Bahia group and starred by Fabiano Augusto and CB
Casas Bahia announced the launch of the campaign that communicates the anticipation of “The Biggest Black in Brazil”.
The piece, created by Pullse, was recorded inside the Distribution Center of the Casas Bahia group and starred by Fabiano Augusto and CB. To the sound of a new version of the song “Chopis Centis”, by Mamonas Assassinas, the film invites Brazilians to take advantage of the company’s offers.
“To strengthen our connection with Brazilians, this year’s Black will be driven by this emblematic hit of national pop culture. We are very excited and have a very engaged team in stores, ready to negotiate the best prices with the consumer,” said Vivian Zwir, Marketing Director of the Casas Bahia Group.
The anticipation of Black Friday is part of the brand’s dedication journey, which aims to make consumers’ lives easier with offers and diversity in payment methods.
“Black Friday in 2023 will be one of the biggest ever. We will continue with the strategy of giving new meaning to Dedicao Total a Voc through the affective memory of our customers. It all starts with epic content that is fully integrated across all media”, declared Allan Barros , CEO of Pullse.
