O Publicis Groupe Brasil has just announced the appointment of Claudia Fernandes as CMO, an unprecedented position in the country. In her new role, Claudia will be responsible for all of the Group’s communications, including marketing, internal and external communications, and events. She and her team will work on the Publicis Groupe Brasil brand and its agencies: Arc, DPZ, The Pub, Leo Burnett Tailor MadeMSL Andreoli, OnePerformics, PMX, Prodigious, Publicis Brasil, Publicis HealthPublicis Leon, Publicis Play, Sapient e Talent.
Claudia arrives to strengthen the Group’s brands and integrated services proposal. She brings a strategic look to communication and combines, in a unique way, experiences as CMO of major brands, such as Azul Linhas Areas and Editora Globo, with vast experience leading businesses in agencies, in Brazil and around the world.analyzes Gabriela Onofre, CEO of Publicis Groupe Brasil.
Claudia’s professional career includes international experience in the United States, Brazil, Chile and Mexico, with emphasis on her work in P&Gin which he helped launch the company’s main brands in the country, such as Ariel, Pampers e Always. She has held prominent positions in several companies, including General Manager in Chile and Senior Vice President at Saatchi & Saatchi, leading LATAM and global businesses for P&G and Novartis.
In Brazil, Claudia led the digital transformation of 17 magazines and played a fundamental role in the creation of the first e-commerce for Marie Claire. She was also CMO of Azul Linhas Areas, contributing to its ranking as one of the best airlines in the world by customers in 2020, according to Trip Advisor. She also led the communication of Azul’s IPO in Brazil and the United States.
For a long time now, I’ve heard a saying in agencies when we talk about communication: cblacksmith’s wing, wooden skewer. If it is said often, because there is a truth. I need to have a marketing eye for the Group’s brands. A strategic business perspective. Publicis Groupe Brasil can serve the country’s largest advertisers with all their needs. But, like every brand, they also need to know and experiencecomments the new CMO.
Furthermore, Claudia is an entrepreneur and has recently specialized in games, having already worked on some projects for big brands. She also beat breast cancer and uses her social networks to share content about women facing the disease.
Publicis Groupe is a global leader in communications and operates at all stages of the value chain, from consultancy to execution, focusing on marketing and company transformation. The Group is present in more than 100 countries and employs approximately 96 thousand professionals, offering personalized solutions to its clients through the Power of One driven by a common purpose and focus on customer success.
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