The piece, created by HNK LAB and produced by Surreal, has the motto “Let’s activate Eisen Mode? at the 1x speed that life happens”
Eisenbahn announced the launch of the “Modo Eisen” campaign, which proposes a counterpoint that encourages people to value time more and live at 1x speed.
The film, signed by HNK LAB and whose motto is “Should you activate Eisen Mode? at the 1x speed that life happens”, takes the viewer to a bar and shows people living life in an accelerated way while the protagonists wait to be served.
The campaign’s turning point happens when one of the characters opens an Eisenbahn, which transforms the place to the sound of “Little Bit of Feel Good”, by Jamie Lidell, making people put down their cell phones and enjoy the moment.
“More than a campaign theme, Modo Eisen is a brand thought. An invitation that people hope to receive in the midst of the hustle and bustle, to experience things at the right time, with excellence and completeness, and with a beer that also It’s done like this. It’s the first film that HNK LAB creates for the brand, and in a way it also celebrates the excellence and care put into ideas and production”, said Luciana Elaiuy, head of creation at HNK LAB WPP.
The campaign, produced by Surreal and directed by Lu Vilaa, was based on the brand’s “Modo Acelerado” research with Datafolha, which found that only 9% of the Brazilian population declared that they live at a calm or very calm pace.