The initiative includes the expansion of content developed by the league in Brazil, aiming to provide opportunities for the market
The 2023/2024 NBA season started last week and, for this year, the league has prepared a series of activations and news with the aim of bringing its fan base in Brazil even closer.
The initiative includes the expansion of content developed by the NBA in Brazil, aiming to provide opportunities for the market, allowing brands from different segments to associate with the league through sponsorships and assets such as scoreboard, replay, opening vignette and others.
“In 2023, we reached 52.8 million fans, a 151% jump compared to the measurement carried out just five years ago by Ibope Repucom. A large part of these new NBA fans also came through our content. Furthermore, it deals with It has a young base, with 56% between 18 and 38 years old. Not to mention that 4 in every 10 fans are women, a significant growth in the country”, said Rodrigo Vicentini, Head of the NBA in the country.
Among the new content that the league is promoting for the new season of games is “NBA on the Road”, which will feature the participation of Igo and Mtico do Podpah, “Semana W”, led by Alana Ambrsio and which will reflect the WNBA and more than 500 hours of content on digital platforms such as YouTube, X, TikTok and Instagram.
In addition, NBA Brazil will also allow fans to follow the broadcast of a match, on Mondays, free of charge and live on the league’s YouTube channel.
Another option for live content on the NBA channel and the NBA app will be NBA CrunchTime, a two-hour weekly program that will show live the key moments of the night’s games during the regular season.
