Vanessa Farina will be in charge of strategies and execution of full funnel media, focused on awareness and monetization of the customer base
iD\TBWA announced the hiring of new media director, Vanessa Farina. The professional will work with accounts such as Philips Avent and Personal Care, Walita, Zanchetta Alimentos (Alliz/Mondelli) and Unicef.
With 13 years of experience in the advertising market, Vanessa has served companies such as GM, Grupo Petrpolis, Reckitt, Ambev, Subway, Grupo Votorantim, BIC, Unilever Kibon, Magnum, Avon, Alelo and Nissin Brasil.
At the agency, the professional will be in charge of strategies and execution of full funnel media, focused on awareness, demand generation, acquisition and profitability of the customer base. In addition, it will also ensure in-depth data that generates insights for planning and monitoring together with BI teams for optimization, reporting and continuous improvement of campaigns.
We are constantly expanding our financial projects, client portfolio and talent. This hiring reinforces female leadership in the media, in a balance of different profiles brought about by the strategic vision of Thiago Fernandes, our executive director of channels and audiences. We make a point of working with a diverse team, to enable an enriching exchange of ideas that favor different points of view, explained Camila M. Costa, CEO and partner at iD\TBWA.
