DulcoLax’s “Good Morning” campaign brings the motto “relief comes and your day starts well”
A Sanofi brand, DulcoLax wanted to approach the topic of ‘intestinal health’ in a light way, in order to break taboos on the subject. The ‘Good Morning’ campaign, which has as its motto “relief comes and your day starts well”, is signed by WMcCann.
The action created the Barrozitos Family Mr. Boston, an elderly man who only worries about his intestines when it’s in trouble; Ms. Boston, celebrity expert and grooming lover; Barrozita is a fan of yoga, nature and mental health.
Despite following Mrs. Boston’s advice, her gut is a little lazy. Cocach, in turn, is the guru and expert of celebrities and bloggers when it comes to intestinal matters.
The campaign will run until November and features a squad of influencers who have synergy with the brand and a fun tone of communication to transmit quality information: Mr. Emerson, Thallysson Borges and Becca Pires. Furthermore, there is an unprecedented partnership with presenter Fbio Porchat. For the action, Fbio invited influencers and consumers to share funny and unusual stories about poop on social media.
