It’s not over when it’s over! The magic of Halloween celebrates the most playful and creative side of people, which is why it won the hearts of Brazilians. To commemorate the occasion, Fanta prepared a series of innovative and fun, free and promotional activities, to delight and impact consumers across the country, further strengthening its presence in the market. And one of them continues this week, even after the date, celebrated this Tuesday (31).
To strategically position Fanta Mistrio and bring differentiated consumer experiences, the brand signed a partnership as Bob’sthe first network of fast food Brazilian, for the third consecutive year. The immersive activations carried out together will take place until next Saturday (4) in two of the chain’s stores, in Campinas (SP) and Rio de Janeiro (RJ). The units are decorated like a haunted cemetery and feature photo opportunity in the parking lot, with playful actors at the weekend, to interact with the public.
And there’s more! A themed sandwich with mysterious sauce and potato sticks will accompany the tasty Fanta Mistrio, in an offer available during the Halloween action period or while supplies last. When purchasing Trio Bob’s Mistrio, the consumer will receive a Fanta Snack Cup as a gift (valid only in stores drive-thru do Bobs).
Offer continues during the Halloween campaign or until supplies last. (Photo: Disclosure/Fanta)
The brand also created partnerships in other Brazilian states with McDonald’s, Giraffe’s,Domino’sBRMania, Animal World, Jernimo BurgerCroasonho, Sodexo, Rede Cinpolis, sugar powder, Wholesale, Extra, Sams Club e Carrefourwhich have already been closed.
Mysteriously delicious flavor!
The new flavor of Fanta Mistrio provides a fun experience to everyone who dares to try it. And to make snack time magical, the new product comes in a special can, supplied by the companies Ball Corporation and Crown Embalagens, which changes color when exposed to low temperatures, spreading the magic of Halloween.
Fanta Mistrio is available in 310ml and 350ml cans, as well as 600ml PET bottles. In addition to Brazil, this new product will be sold in 11 countries in Latin America. The cans of the other flavors in the portfolio, such as Guaran, Grape and Orange, also gained costumes Halloween, with different packaging during the celebratory period.
Halloween is the perfect period for people who have a playful spirit, like Fanta. And the best way is to create strong connections through memorable experiences and moments of fun and entertainment. That’s why, for the third year in a row, Fanta has developed new, even more interactive and enjoyable experiences. Our goal as a brand is to put Halloween on the Brazilian calendar of events, encouraging people’s festive spirit so that our lives and snack times can be more colorful and delicious, says Claudia Navarro, Vice President of Marketing at Fanta for America. Latin.
To create a truly incredible Halloween experience, this year the brand’s strategy included the innovative unreality show Monster Mansion, where six fearless influencers and content creators, representing Latin American countries, accepted the challenge of entering Dr. Morgana Caligari’s haunted house. The BR representative sent for this frightening mission was Blogueirinha!
There, they competed in a series of challenges, while playing harmless pranks and fun pranks on each other. The competition had four episodes and ended this Tuesday (31), but the public will be able to watch the complete program on official Fanta channel on YouTube, in Portuguese and Spanish, with subtitles available. Come tease with us!
https://www.youtube.com/watch?v=luqZZoCsmCk
* Cover photo: Disclosure/Fanta
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