The brand’s new moment is signed by Ana Couto and aims to improve the customer experience
ClickBus is celebrating its 10 years of operation in the Brazilian market and, as part of the celebration of the date, announced its new brand identity in partnership with Ana Couto.
The partnership between the company and the agency also aimed to improve the customer experience and align the brand’s business strategy, culture and purpose in creating an iconic brand.
With the move, the company now takes a more holistic approach to meeting consumers’ needs and firmly positions itself as consumers’ first choice in the bus ticket market in Brazil.
In the visual identity, key elements such as the color purple and a new symbol that pays homage to the bus were maintained, but the brand now acts as a platform, offering diverse content and approaching its audience with a charismatic personality. The company’s verbal strategy emphasizes attributes such as captivating, innovative and driving, reflecting its new identity.
“Our idea of repositioning the ClickBus brand was precisely to give a vision of the future, bringing it to a more iconic side, aligned with the company’s purpose of providing unique experiences to travelers, expanding their potential and preparing them to lead the entire travel ecosystem”, explained Ana Couto, partner at the agency.
The company will invest in channels, influencers, social media, as well as OOH media in the cities of So Paulo, Rio de Janeiro, Belo Horizonte, Salvador, Recife and Fortaleza. In addition, the company also debuted new formats with Brazilian streaming and will be the first company in the road market to explore new media formats.
For dates such as Black Friday and the end of the year, ClickBus has prepared actions with opportunities for its customers. “We are part of the traveler’s journey, connecting the entire ecosystem to boost the modal by bringing ease, safety and innovation. In this way, we strengthen our relationship with travelers, so that, on each journey, they take away good stories to share”, highlighted Phillip Klien, CEO of ClickBus.