The “Viva essa Onda” campaign, signed by Bakery, will feature digital activations and out-of-home media
Ruffles announced the launch of a campaign that aims to inspire consumers in Brazil to “live their own wave”.
With the piece, designed by Bakery, the brand wants to talk to generation Z and show that it understands the social pressures that people go through through the concept “Live this wave”.
“There is practically a social mantra that, even if we don’t speak it openly, we all know: the milestones of life. It’s totally normal for us to feel obligated to follow the pattern of those “textbook lives” like being popular at school, getting into college, leaving our parents’ house. parents or guardians, reach professional heights and so on. With this campaign, we want Ruflles to also show the other side and that it’s okay not to follow the script, after all, life happens in waves”, explained Gabriel Arajo, manager of Ruffles Marketing in Brazil.
In addition to the video, the campaign will feature digital activations, out-of-home media, actions on Podpah programs throughout the first fortnight of November, broadcast on Netflix and others.
On social media, Ruffles will have a squad of 12 influencers made up of names like Maria Clara Garcia, Valentina Bandeira and Pedro Certezas to amplify the message and generate conversations with the public.
