The campaign, signed by On The Nose, aims to teach, in a simple and educational way, the features of the modality
Neon announced the launch of its new campaign that aims to promote Viracrdito, a fintech program that grants credit cards through an application in the modality.
The play, written by On The Nose, stars actor and comedian Ed Gama and teaches, in a simple and educational way, the features of Viracrdito.
With this action, we demonstrate that credit can be accessible to those who really need it and also with the possibility of saving money through an investment. We publicize simple and fair credit paths for working Brazilians to organize their domestic economy and make their dreams come true, says Stela Stotrati, Awareness Marketing Manager at Neon.
The campaign broadcast on Neon’s social networks, such as Instagram and Tik Tok, begins on the 1st and continues until the 21st of November, focused on audiences in Salvador, Fortaleza, Recife and Macei.
The action plans to encourage the opening of new accounts and publicize Neon’s solutions for access and conscious use of credit. The concept demonstrates the importance of credit for resolving financial unforeseen events and keeping finances up to date.
We believe in humor as a very powerful tool for both communicating and educating. And these are precisely the two main objectives of this campaign for Neon. Therefore, we could not have made a happier choice than Ed Gama, one of the greatest Brazilian comedians today”, said Rafael Cappelli, partner/founder of the On The Nose agency.