The change was made with the brand’s Excellence Sem Amnia line
Domitila Barros dyed her hair for the first time in a transformation promoted by L’oreal Paris with the brand’s Excellence Without Ammonia line.
“I have always ventured to achieve everything I wanted, I reached places that were very important for my development, always without fear of what awaited me. My hair has always reflected my essence, curly or braided, I have always reinvented myself. And now with L’oral Paris, I felt ready to take another step”, said Domitila.
The transformation action was mediated by the Soller Group and its CEO, Isabela Soller. “This type of action is a very sensitive point, because it has a direct, immediate and permanent impact on the influencer’s image. It is always necessary to pay attention to whether the product delivers all the quality, safety and expected results.”
Domitila never colored her hair because she was afraid that ammonia would harm the structure of her strands, but now with the guarantee that there would be no damage to her curls, she used the Excellence Without Ammonia line for this transformation, a launch that has seven colors, bringing the brand’s new technology.
