The activation, created by Alob Sports, placed tricolor shirts spread across various street identification signs throughout the city of Rio de Janeiro.
Less than 24 hours before the Libertadores final, Betano and Fluminense teamed up to spread hundreds of “Tricolor Armors” across Rio de Janeiro, in a gamification action for fans.
The activation created by Alob Sports, entitled “Rio Tricolor”, placed the club’s shirts on street identification signs, out-of-home (OOH) media with QR codes that direct to the action’s hotsite, throughout several neighborhoods in the city.
In the initiative, the 100 fans who register the most check-ins at different points of the action will be presented with a kit that includes an official game shirt, as well as other items.
To increase engagement with the Tricolor fans, the club’s former player, Washington “Corao Valente”, and influencers will be present at some points of the action.
