The brand will have activations developed by Arc and AlmapBBDO throughout the four days of the event
Tanqueray confirmed its presence as master sponsor of the Rock The Mountain 2023 festival, which will take place on the 4th, 5th, 11th and 12th of November, in Petrpolis (RJ).
The brand will have activities designed and developed by Arc and AlmapBBDO, such as proprietary bars spread throughout the space and named one of the main stages of the event, Floresta by Tanqueray, which will host names such as Maria Rita, Marisa Monte, Jup do Bairro, Pitty and Maria Bethnia.
In addition, Tanqueray will also promote a series of actions in favor of conscious consumption so that the public has a responsible experience, such as totems with a quiz on the topic that will offer gifts such as snack vouchers throughout the event.
“Tanqueray is a brand that is consolidated in the music sector through many years of work at festivals. We want the public to have the best experiences, but always with responsibility. Our positioning reinforces the importance of conscious consumption, with activations that will guarantee experiences unique to the public”, said Paula Lopes, Head of White Spirits and liqueurs at Diageo, the company that owns Tanqueray, about the gin brand’s performance at festivals.