Ao for Black Friday was developed by Artplan
Cobasi’s Black Friday 2024 brought something new for pet lovers. Created by Artplan, the brand’s campaign stars astrologer, spiritualist and influencer Marcia Sensitiva in a talk show format, with a chat with our beloved furry friends.
Under the concept “Mrcia and Bicharada. We understand what your pet needs”, the medium will use all her senses and knowledge to translate pets’ barks and understand what is best for them, revealing Cobasi products as a solution. , with discounts of up to 70% during Black Friday.
”For Cobasi, being connected with our customers, offering the best products and communicating assertively is essential. Therefore, the objective of this Black Friday campaign is to convey opportunities for pet and home care in a fun way”, says Daniela Bochi from Cobasi.
“During this journey, I delved into the mysteries of the world of pets and explored the secrets they have to share. I was excited to join in the fun and use my gifts to decipher the desires and needs of our pets. With the help of Cobasi, we are going to create a unique connection between owners and their pets”, comments Marcia Sensitiva.
The campaign is present in several media, including DOOH (Belo Horizonte and São Paulo), Radio (So Paulo), open TV (National), merchandising actions on TV programs, as well as digital platforms such as TikTok, UOL, R7, Adsmovil , Uber and podcasts.
