The campaign, created by GUT So Paulo, is a continuation of the brand’s action that began in June this year
NotCo appropriated the commercials used on TV to communicate and recall products to recall protein shakes from competing brands, with the aim of drawing consumers’ attention to the nutritional table of the products and offering to exchange them for the NotMilk High Protein line. .
The campaign, created by GUT So Paulo, is titled ‘Carbo Recall’ and will be in effect for 48 hours for consumers to send a message on NotCo’s networks expressing interest in trying the brand’s drink.
“With the ‘Carbo Recall’ campaign, we are valuing transparency in the food market. This action reflects our commitment to not only producing plant-based foods, but to always increasing the delivery we are making to the consumer”, said Vanessa Giangiacomo, Head of Marketing and Innovation at NotCo.
This is the unfolding of the campaign that began in June this year with the projection in São Paulo exposing the amount of carbohydrates in the competing protein shake.
“Many people who consume protein shakes do not have the habit of reading the table and, therefore, do not know that, in fact, they are drinking a carbohydrate shake. When recalling the competition, NotCo offers the consumer a protein shake really”, added Julia Mota, Creative Director at GUT So Paulo.
