Rodrigo Jatene will be responsible for developing the network and responsible for the creation of brands such as Ford, Google, Nubank and others
Wieden+Kennedy announced the arrival of Rodrigo Jatene as Chief Creative Officer (CCO) for Latin America.
From 2024, the executive will lead the offices in São Paulo (Brazil) and Mexico City (Mexico), in addition to the Buenos Aires hub (Argentina), in the position of Felipe Ribeiro, who will assume the role of Co-CCO from the network’s office in Portland (USA), next to Azsa West.
“Rodrigo has an incredible talent and an impressive track record of excellent work for different agencies and clients around the world. We are happy to contribute to Rodrigo’s return to Brazil to lead an office that is in such a good moment. We continue with the mission to elevate our creative leadership across the network and we are proud that Rodrigo will be part of this”, said Karl Lieberman, Global CCO at Wieden+Kennedy.
From the office in the capital of São Paulo, Jatene will be responsible for the development of the network in the region alongside president Andr Gustavo, responsible for the creation of brands such as Ford, Google, Nubank, Nike, PEPSI, Uber, among others.
“I’m happy for this partnership with Rodrigo. He is a talented creative leader and a great person to be around. His multicultural repertoire, international experience and sensitivity will broaden our perspective, contributing to raising the creative level and cultural relevance of our work “, added Andr Gustavo, president of Wieden+Kennedy Latam.
With more than 25 years of experience, Rodrigo led the creation of DDB Chicago as CCO since 2021 and also held the position of co-president & CCO at Gray Brasil from 2015 to 2018, when he was invited to take on the CCO chair in the offices from Los Angeles and San Francisco, in the United States. Throughout his seven years at the network, he was also a permanent member of its Global Creation Council.