O iFooda Brazilian technology company, marks its presence in the most watched house in Brazil as one of the official sponsors of the next edition of Big Brother Brasilyes Globo. This is the fourth time the brand has participated in the program. The sponsorship quota and the combo acquired by the brand include being present at different important moments in the house, such as participation in competitions, routine program activities, parties and specific activations.
We are very excited about sponsoring BBB 24, one of the main entertainment programs on Brazilian TV. iFood is already in the homes of millions of Brazilians every day, bringing their favorite meals and other products for the convenience of its customers, and now it is also entering the most watched home in the country. We are sure that the program will be a great showcase and help us further expand our connection with our ecosystem, made up of delivery people, partner establishments and customers”, says Ana Gabriela Lopes, Marketing Director at iFood.
The company, which was considered the most loved brand by Brazilians for the second consecutive year in ranking ‘LoveBrands’ from Ecglobal has been present at the main cultural events and festivities in Brazil, supporting Brazilian culture and music. In addition to the biggest popular festival in the country, Carnival, iFood was present as a sponsor of the Brazilian Music Award, the Festas Juninas of Caruaru and São Paulo and more recently at the The Town.
Other brands present at BBB24
The next edition of Big Brother Brasil, which is scheduled to premiere on January 8th, has already sold all sponsorship shares. There are 15 brands, divided into four categories.
BBB 24 will have unprecedented sponsorship quotas and participation combos, even more so with the inclusion of innovative and exclusive solutions from the Globoplaysuch as ‘Globo DAI’ and ‘Pause Ads’, in addition to new digital deliveries, which will give brands more visibility.
With new brands and some veterans, the program will count on the partnership of CIFiFood, LATAM, Ademicon, Amstel, ChevroletDowny, Lucky SportsHyper Pharma, McDonalds, Free market, Pantene, Rexona, In the evening e Stone.
The program will also feature brands linked to dynamics: Delcia e Nestle for ‘T na mesa’; Hey no ‘Cine BBB’; e Kwai in ‘Leader’s Turbinada’. Globo did not disclose which package was closed by each brand. In the 2023 edition, the sponsorship plans they ranged from R$15 million to R$105 million.
The last edition had a good result with the 13 sponsoring brands. Furthermore, in 2023, the program was attended by 40 advertisers in content actionsa growth of 38% compared to the previous year, a historic record for the reality.
Spoilers: new dynamics and interactions
For those who like the program and follow all the details, you can’t miss the new rules and dynamics. The next edition of reality have a mixed voting system, new composition of groups and unprecedented dynamics.
In addition to the conventional groups, Camarote and Pipoca, new mood boards are planned for the edition. Among them, an attacker could enter and ‘snoop around’ the rooms and possible messes left by the competitors. In the other, the public is expected to be the main protagonist.
The famous weekly cinema will no longer be a privilege for the leader, giving the possibility for more participants to watch the special content shown at the house. The leader of the week will also gain a new task: being responsible for a live dynamic on Fridays. The “Game of Discord” will be replaced by the Sincero painting.
Content
This year, Amanda Meirelles, champion of Big Brother Brasil 2023, won almost R$3 million in prize money, but the final value of BBB24 could reach an even greater amount. To do this, the winner will need to go through a fast-paced game and a vote divided into two stages.
In both phases, two forms of voting will be available to the public: the Fan Vote and the Single Vote. In the unprecedented Single Vote, after several controversies, it will be necessary to provide your CPF number and vote only once. The Fan Vote follows the same dynamics as previous editions, simply by doing the login on the official website and vote as many times as you want.
In the first phase of the program, the public votes on who they want to remain in the house and the person who receives the fewest votes will be eliminated. In the second, the vote will be to eliminate a participant, with the eliminated participant being the person with the most votes at the time.
The new features arrive to bring more interaction and intensity to the game, both for participants and the public, offering more opportunities to the advertising market, as it uses brands in more new actions and formats.
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