The technology is part of a series of investments that the company has made in the region
JCDecaux announced new programmatic media options in Rio de Janeiro. According to the company, around 10 urban furniture units are available for optimized campaigns, with intelligence and flexibility, among the main roads in Barra da Tijuca, such as Av. das Américas and Av. Ayrton Senna.
With the prospect of implementing programmatic media in new assets in the city, the technology is part of a series of investments that the company has made in the region, including the restructuring of the local commercial team.
“Programmatic Out-of-Home provides us with a dynamic and updated way to buy media, with the delivery of the best assets always focused on the desired audience. This guarantees profitability of investment and assertiveness of impressions. We are always looking for effective business results for our customers”, explained Joo Binda, Sales Director at JCDecaux Brasil.
The launch takes place after a day of strategies that celebrate JCDecaux’s 25 years in the country. Along this path, the company announced the integration of its portfolio onto the Google DV360 platform, through the VIOOH solution.
In addition, the company also launched the OOH Live Map, through a partnership with the market, which consists of a methodology made available free of charge to agencies and advertisers that uses consistent data to demonstrate the effectiveness of OOH.
