Raica Oliveira, Mariana Weickert, Carmelita Mendes and Evandro Soldati star in the campaign
C&A has just launched its new tophits! campaign. The aim is to celebrate the pieces that were successful for the brand in 2023.
For the celebration, C&A invited names such as Ana Claudia Michels, Mariana Weickert, Raica Oliveira, Carmelita Mendes and Evandro Soldati – top models of the 90s and 2000s.
To present our hits, we chose a team of Brazilian super models who marked the 90s and 2000s, who are timeless just like the collection. The impactful mood and the track that reminds us of the catwalks also recall the iconic C&A campaigns of that decade, says Mariana Moraes, marketing director at C&A.
For Mariana Weickert, one of the stars of the campaign, C&A Top Hits celebrate real fashion that can be seen in what is basic, classic and timeless. When the model began her career, the world was different. Today technology helps us in many aspects, but it’s interesting to see personal evolution, you know? When I started I was very insecure. Today I see myself in a more comfortable place and consequently, I feel lighter to be the best version of myself.
