Patricia Alexandre works in the areas of diversity, inclusion and human development
Sinapro-SP (Union of Advertising Agencies of the State of SP) hired Patricia Alexandre to be the entity’s new executive director. One of the executive’s objectives will be to increase the protagonism of diversity issues and inclusion on the agenda of the entity and the advertising market.
Graduated in Administration, with a postgraduate degree in Organizational Psychology and People Management, Patricia Alexandre worked as Head of Generalist HR in companies such as Kavak, Dentsu Internacional, Ericsson Telecomunicaes, DR Marketing Promocional, Tintas MC and Gol Transportes Areos.
She has more than two decades of experience as a Human Resources business partner, working in organizational development, transformation and reorganization and change processes, as well as in talent management, development and recruitment.
“It is very exciting to take on the challenge of helping to change the mindset on diversity and inclusion and promote themes linked to human capital in a relevant sector such as advertising, supporting Sinapro-SP in the objective of bringing knowledge to agencies on how to expand their leading role in this direction”, says Patrcia Alexandre.
