The communication, signed by WMcCann, featured three films that aim to highlight water consumption and conscious disposal
Everest presented its new positioning and visual identity to the market through a 360 campaign whose premise is sustainability, reinforcing conscious consumption and disposal.
The communication, signed by WMcCann, features three playful films, the first of which focuses on the mountain that gives the brand its name and brings a comparison of the pronunciation of the name “Everest” in different countries around the world, in addition to highlighting the brand and engage the public who associates the low temperatures of the mountains with water temperature, giving rise to the jargon “Gelada bea”.
The second approach to the campaign brought the purity of water as a concept, followed by the signature “Ah, how pure!”, with the aim of highlighting the company’s commitment to the quality and purity of water.
Closing the trilogy, the last film presents a couple who, dissatisfied with excessive spending and the lack of practicality in consuming bottled water, decide to buy an Everest Purifier to place in their kitchen.
“We are very proud to be the communications agency chosen by Everest at this very strategic moment and we are looking forward to the launch of the third stage of the ‘Quality up there’ campaign, which consolidates the message of the previous phases and elevates the brand to a new level in terms of recognition and impact”, said Marcio Borges, Executive VP and General Director of WMcCann Rio.
With a full funnel 360 media strategy, which consists of commercials for open TV, OOH and digital channels, the campaign also has a team of important influencers who promote the brand on social media, including ambassador Sabrina Sato, Bruno Rezende (Bruninho from vlei), chef Felipe Bronze, and architect Stephanie Ribeiro.
