Signed by WMcCann, the pieces highlight the attributes of the amusement park
Beto Carrero presented its new signature, “Beto Carrero World. Welcome to our World”, with the aim of reinforcing the attributes and experiences of the amusement park.
The pieces, designed by WMcCann, show how Beto Carrero World is prepared to delight all ages.
Our new signature brings us even closer to the fun-loving public. We position the park as a true complex of attractions that holds other universes within and we want to communicate that there is a Beto Carrero that everyone needs to know, and that it is much closer than one imagines, explained Alexandre Murad, president of Beto Carrero World.
The communication strategy features films from the 30s and 15s that represent these different locations with characteristic accents, cultures and visual references, reinforcing the motto that the park could be anywhere in the world, but here.
With a 360 media strategy, the campaign includes materials on open TV and payTV, insertions in children’s programming and on streamers such as Netflix and Amazon.
On social media, visual pieces with polls will reinforce the choice of park for the family and the differences that could be anywhere in the world, but are in Brazil.
Beto Carrero World is already recognized for its historic visual icon. Our challenge for the new campaign is to expand this communication by reinforcing the various attractions offered and showing that there are several amusement parks in Brazil, but only one ‘World’, a true world of attractions. We are very happy with this first work for the brand, added Marcio Borges, executive VP and general director of WMcCann Rio.
The campaign inaugurates WMcCann’s work for Beto Carrero World after the brand chose the agency for its communication activities since the beginning of 2023.
