Between November 16th and January 31st, the producer’s sketches will be released on Mercado Livre’s free content platform
Mercado Play and Porta dos Fundos announced an agreement for the content and now, between November 16th and January 31st, the producer will debut the sketches exclusively on Mercado Livre’s free content platform.
With the change, the group’s channel on YouTube, on Kwai and the pages on Meta’s platforms (Instagram and Facebook) will publish other content, such as news programs, podcasts and paintings with iconic characters.
“We are exploring new ways of distributing Porta dos Fundos content, using different platforms and partnership models to reach the largest possible audience, aiming to win new fans in the process. This exploration is accompanied by new editorial lines that will add to the sketches in the strategy editorial from our studio”, said Thiago Lopes, CEO of Porta dos Fundos.
On Mercado Play, Porta dos Fundos content will be published, three new videos weekly.
“We are very excited to announce this partnership with Porta dos Fundos, we believe that entertainment and fun create unique experiences, and when we combine quality content with a platform accessible to everyone, we are further enriching the experience of users in our ecosystem, added Sean Summers, CMO of Mercado Livre.
