Animation studio announced investment in technology laboratory, integrating new solutions using artificial intelligence
Led by Luciana Pessoa, Tom Gurgel and Boca Ceravolo, Consulado presented its new brand and positioning Lado Animation. According to the producer, this movement is a reflection of the internationalization of the operation, which also began to serve clients from countries such as the United States, Australia, Canada, the Arab Emirates and Europe.
The forecast is that around 60% of revenue will come from the international market by the end of 2024.
In addition to preserving part of the brand we built and which is already recognized, Lado is a short name that is easy to pronounce and understand both in Brazil and abroad. With the growing demands of the international market, we realized the need to rethink our brand, highlights Luciana Pessoa, partner and executive director.
The studio also said that it is strengthening its focus on innovation, mainly through the creation of a technology laboratory dedicated to process optimization, innovative solutions and the exploration of different technical and creative approaches.
Lado Lab aims to integrate artificial intelligence tools to automate some technical processes, allowing artists and other professionals to focus more on creativity and craft.
All markets are being affected by the popularization of AI and ours is definitely one of them. We then decided to embrace these possibilities in a structured way, using these tools as allies in different processes, especially in generating agility and enabling creative potential, explains Marcos Boca Ceravolo, creative director.
