Holding, which will be led by Cristina Naumovs, operates with creative economy
Sergio Gordilho and Marcio Santoro announced the launch of Unah, a holding company that operates within the creative economy despite its newness, the two will continue in their main roles.
The company will be led by Cristina Naumovs, who will aim to connect people who are doing new, creative things with great social and economic impact.
The idea of creating an ecosystem of creative companies will bring in new actors who are below the radar, but who have ideas and the ability to foster and expand the business.
The holding was born with participation in Asia, an agency specialized in creating connections and phygital experiences between brands and consumers and with Apego Inc., a creativity consultancy, which promotes collaborative work between those who do it and those who want to do it.
Unah will be a strategic partner to leverage opportunities, adding a layer of knowledge, management, expertise and access and allowing the business to realize its potential.
“I have always believed that change comes from within and, over the years, I have tried to do this in journalism and with consultancy for brands. But this is a market that is growing more every day and, to make a difference, it is important to have allies with a lot of relevance in this That’s why this relationship, which began about 2 years ago, has now turned into a marriage, says Cristina Naumovs, CEO of Unah.
