Signed by Santa Clara, the action was carried out in partnership with the brands Brahma, Colorado and Guaran Antarctica
Outback launched a campaign to announce the return of the chain’s traditional mugs. This is a partnership between the restaurant and Brahma, Colorado and Guaran Antarctica, from Ambev.
The campaign film, signed by Santa Clara, starred influencer Gusta and was published on Outback’s social networks.
“Our mugs have become more than just an object for consumption in our restaurants, they are a true item of desire. And to be even closer to our customers, we decided to bring back this iconic promotion that allows our customers to take a little of the #OutbackMoment home”, said Renata Lamarco, senior director of Marketing and Sales at Bloomin’ Brands Brasil.
At the “Outback Mugs”, when ordering a Jr. Ribs and one of the participating drinks, the customer will take home one of the mugs with different prints with phrases that refer to the Outback. be available for a limited time
“in Outback’s frozen mug that our toast takes place. So, after our partnership at Rodzio, Chopp Brahma, Chopp Colorado and Guaran Antarctica come together again with an Australian-themed brand to bring more reasons for Brazilians to toast with this new campaign”, concluded Maria Rachel Carvalho, MKT Manager for AmBev National Customers.
