The 26th edition of the AACD Teleton Campaign ended its traditional television program in style in the early hours of this Sunday (12), directly from the TV studios. SBT. After more than 17 hours of live broadcast throughout Brazil, the action managed to raise R$35.7 million, exceeding the target of R$35 million set for 2023. This is the largest amount raised in the campaign’s history, and will enable the provision of around 280,000 consultations in the various AACD units in the country.
I would like to thank the people and companies that contributed and were fundamental to maintaining our services. We ask that you continue with this support, as every amount donated allows us to bring movement, quality of life and inclusion to people with physical disabilities, says AACD CEO, Valdesir Galvan.
Patricia Abravanel and the campaign’s digital godfather, Celso Portiolli, were the ones who broke the news to the public. Together, they ended the attraction celebrating the goal achieved after a special Passa or Repassa with their stage companions: ambassador Virginia, Marcos Mion, Lexa, Zez di Camargo, Joo Silva (son of presenter Fausto Silva) and Joo Liberato (son of presenter Fausto Silva) presenter Gugu Liberato).
The Abravanel family was present throughout the program. In addition to Patricia, Cntia Abravanel, Rebeca Abravanel, Silvinha Abravanel and Tiago Abravanel participated in the broadcast. But, the team of celebrities chosen for the 26th edition went much further, bringing together representatives of the biggest Brazilian broadcasters and the public’s favorite influencers around the cause.
From SBT, as happens every year, big names such as Chris Flores, Clber Machado and the sports and journalism teams, Danilo Gentili, Gabriel Cartolano, Michelle Barros, Ratinho, Regina Volpato, the actors from the soap opera, participated. The Childhood of Romeo and Juliet e other representatives of the broadcaster’s artistic cast. The broadcast also featured Csar Filho, Lucas Maciel, Mariana Godoy and Adriane Galisteu, who recorded a statement, representing the Record TV; Luciana Gimenez and Sonia Abro, representing the TV network!; Marcos Mion, Patrcia Poeta and Ftima Bernardes, who recorded a statement, representing the Globo; and Karyn Bravo representing a TV Culture.
As promised, Eliana managed to bring together presenters Anglica and Xuxa on video, who sent messages of support to the AACD Telethon Campaign. Presenter Fausto Silva and actor Renato Arago also sent videos to the program, encouraging the population to donate.
And music? Of course there was no shortage! The broadcast featured shows by artists and bands of various styles, such as Aline Barros, Ana Castela, Fbio Jr., Gustavo Mioto, Gustavo Moura & Rafael, Joo Gomes, Mc Daniel, Melody, Naldo Benny, Patati Patat, Pixote, Priscila, Sarah Beatriz, Thaeme & Thiago, Wanessa Camargo, Z Felipe and Zez Di Camargo.
Giving her name as a representative of the team of digital influencers who joined the campaign, ambassador Virginia Fonseca engaged the audience both on stage and on social media. Alongside her, names like Blogueirinha, Carlinhos Maia, Eliezer, GKay, Ivan Baron, Joo Guilherme, Lucas Guimares, Lucas Rangel, Mrcia Sensitiva, Nicole Bahls, Pepita, Rafa Uccman, Ren Silva, Rodrigo Mussi, Tirulipa and Viih Tube mobilized viewers and internet users.
Furthermore, the Estdios Flowbigger hub Brazilian podcasters, were also present at the party, with participation from Carlos Tramontina, presenter of Tramonta News and Portas Abertas; Igor 3K, presenter of Flow Podcast; and Yasmin Yassine, presenter of the Venus Podcast. Large Flow Studios projects engaged their audiences from the beginning of the campaign through interviews with AACD patients and professionals and calls for donations.
Impact beyond health
This year, the AACD Telethon Campaign showed how AACD’s specialized services are the starting point for building a future with more education, employment and inclusion for people with physical disabilities. The experiences of the Institution’s patients, reported throughout the television marathon, revealed how a quality rehabilitation process brings not only health and well-being, but also the effective insertion of patients into society for a full exercise of citizenship.
This year, the Telethon theme A future of opportunities, and we need to reflect that, when we discuss employability, accessibility, education, inclusion, nothing will work if we don’t have the clinical care that the patient needs. We offer this service with consultations, rehabilitation process, surgeries and orthopedic products. All companies and people can be by our side, participate and make this social impactdeclares the superintendent of Marketing and Institutional Relations at AACD, Edson Brito.
Throughout the program shown since Friday night (10), artists, presenters, journalists, digital influencers and patients highlighted the importance of AACD’s work. Doctors were also present on stage to present the Institution’s specialties.
Founded in 1950, AACD has a complete infrastructure dedicated to orthopedic patients and rehabilitation of people with physical disabilities, comprising an orthopedic hospital, seven rehabilitation units and five workshops for the manufacture of orthopedic products. The Institution carries out, on average, 800 thousand services annually via SUS, privately and through agreements.
AACD also has the AACD Lesf school unit, a teaching and research area to disseminate knowledge; and AACD Esporte, which contributes through sports practice to the inclusion of people with disabilities, and with technical cooperation, which brings the standard of excellence and expertise from the institution to different parts of Brazil, through partner entities.
Brand support
In addition to donations from individuals, the AACD Telethon Campaign had the support of large companies in support of the cause of people with physical disabilities. Names such as Assa, Bradesco, Brasilcap, Bigfral, Cacau Show, Droga Raia, Drogasil, Nova Fralda Turma da Mnica Baby, Riachuelo, VTV, WePink and many others sent representatives and donations for the broadcast.
If you haven’t made your donation, there’s still time. You can donate any amount by sending a Pix to [email protected] or (11) 94311-0144. Pre-defined amounts are also available for donation by the official campaign website. Our team has already donated!
* Cover photo: Rogerio Pallatta/SBT
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