With the new tagline Vo c livre em Movimento, it wants to expand its brand synonym recall
Sem Parar presented its brand repositioning. With the tagline You are free in Movement, the company’s new moment seeks to consolidate a strategic trajectory.
The new positioning comes to life in the context that, in a world filled with a lot of information, tasks and connections, gaining fluidity has become an urgent need. Everything is on the move 24 hours a day, but it is possible to live making the best of life.
The change will be implemented gradually, to ensure the delivery of key messages that the company will communicate through a ‘more confident’ tone of voice, as stated.
The logo does not undergo any changes, but gains new chromatic nuances and new visual elements, which help to strengthen brand recall and guarantee a clear and more impactful visual presence.
Along with the new tagline You are free in Motion, which becomes part of the possible applications of the logo, the brand developed a video manifesto, which visually presents this new horizon.
