Rodrigo Rodrigues takes over the COOH seat of the OOH unit
After announcing Pedro Eustachio as VP of media, in September, Africa Creative presented Rodrigo Rodrigues to head Rua.Africa, a business unit focused on out of home.
RR, as known in the market, returns to the agency after six years to occupy the COOH chair.
Rodrigues began his career at Banco Ita as a media analyst, was media director at Africa Creative for three years and worked at agencies (including WMccan, NeogamaBBH and F.biz) and worked with clients such as GM, Banco Santander, Unilever, Mitsubishi, Nature.
For the last seven years Rodrigues has been director of advertising marketing at Eletromidia.
“OOH has evolved, but our industry is still scratching the surface of the universe of possibilities that the medium brings. The asymmetry between the relevance and possibilities of the medium, and its presence in advertisers’ strategies is still brutal,” said Rodrigues.
