As Brazilian companies prepare for the increase in sales during the holiday season, iStockleading e-commerce platform in content premium for SMEs, creatives and students everywhere, reveals new tips, based on data from the platform, on how SMEs can maximize performance this festive season and rock the market with impactful and relevant communications and images in their marketing and advertising efforts.
With the current economic impacts, the latest research from the VisualGPS from iStock show that people want to support small businesses, with 48% of respondents saying they buy local products and 23% saying they shop at small businesses more than they used to a year ago. Given this, businesspeople must move with the intention of reaching and speaking to these customers, and standing out in the midst of the overflowing advertising space typical of the end of year parties.
Companies are thinking about the holiday season earlier each year. Given this spending pattern and mindset, small businesses need to consider different marketing elements when trying to attract customers, both online and physically, in their stores. Our latest research has revealed that, as much as hybrid remains the future of office working, the future of shopping and retail continues to be a mix of the two, with consumers still very much enjoying in-person interaction when shopping in-store. important to assess how the storytelling Your company’s look reflects this, as well as other current consumer behaviors, to make an impact during the holiday season, says Grant Farhall, chief product officer at iStock.
To help with this task, iStock has gathered practical tips backed by real-world data and insights to help businesses of all sizes understand what resonates with consumers and effectively move customers to take action.
Create a holiday vibe by mixing classic images with contemporary nuances
Over the years, symbols of the festive spirit of the end of the year (such as decorative lights, Santa hats, shopping season, snowmen, etc.) have remained the same, but the impacts of the pandemic have caused a definitive change in consumer sentiment and priorities, especially when it comes to Christmas festivities. Factors such as mental health, personal relationships, work-life balance and sustainability are important values for consumers today, and are crucial when it comes to pleasing their customers.
While the holiday symbols of pine trees continue to resonate with shoppers, consider showcasing moments that money can’t buy by offering detailed images of people’s homes and personal lives, whether it’s the food they’re eating, the gifts and shopping bags they’re holding. using or the decorations being displayed. Aim for aesthetics that feel rich, detailed, and happy, and opt for images and videos that emphasize themes of closeness.
Harness the power of video to create connections
An analysis of the best-selling videos in the world Getty Images and iStock shows that videos in a slower style help create a stronger connection with key audiences. Additionally, 76% of people prefer shorter videos, reels e stories for content designed to inspire and provide new perspectives.
Instead of companies directly promoting a product or service in all marketing materials, take the opportunity to display images that align with people’s excitement to be with family, friends and loved ones at the end of the year. Choose videos that show families toasting before enjoying a Christmas dinner, children gawking at decorations or festive scenes of loved ones celebrating the new year to explore another side of the consumer psyche.
Think about how you can do things differently on social media
Social networks are an effective tool for reaching several generations at once. In fact, 56% of people of all ages say they help them stay informed about their favorite brands. This percentage is even higher for Generation Z/Millenials (76%). In fact, 77% of people of all ages agree that social media is an opportunity to watch content that makes them laugh or smile.
Companies can become even more effective in engaging each generation during the festive season, especially online. Use creative that showcases people and personalities rather than illustrations or animations to lean more into the more fun, humorous and emotional side of this time of year. To appeal to younger generations, use tutorials and cultural patterns that are trending online as a way to connect and relate to the current moment and people’s everyday needs.
To find relevant images and videos inspired by holiday parties and celebrations, visit special sex that iStock prepared for this period.
* Advertising content | Cover photo: iStock
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