“Entrelaadas” invites women and men to understand their role in confronting violence against women
The Avon Institute launches the 21 Days Intertwined to End Violence against Women campaign. The action seeks to reinforce the importance of female union in expanding support networks to combat violence against women.
Intertwined with a campaign that invites women and men to understand their role in combating violence against women. When people understand the importance of the support network and of being support for those who suffer violence, it becomes easier to promote a journey of transformation in the lives of those in need. After all, when women become aware of violence and come together, they create regenerative bonds among themselves, in addition to strengthening themselves as individuals and vectors of social change, explains Daniela Grelin, executive director of the Avon Institute.
The campaign will feature digital and in-person activations in partnership with the Razes para Believer platform, involving publicity both on social media and at an exhibition on Av. Paulista, with the support of Virada Sustentvel and the Secretariat of Human Rights and Citizenship of the city of São Paulo.
In a country where a woman is murdered every six hours, according to the latest report by the Brazilian Public Security Forum, it is essential that we encourage awareness and mobilization of all sectors of society for this cause, as well as facilitating access to information and services specialized programs so that all Brazilian women know and access their rights and can transform their reality, adds Daniela Grelin.
Furthermore, the campaign also has a partnership with Eletromidia, which will deliver communications about the importance of the support network in combating violence against women in business and residential elevators in the city of So Paulo. The activations take place between November 21st and 27th.
All initiatives were designed by the REPENSE agency, which conceived the campaign, aiming to enhance and bring visibility to the 21 Days of Activism to End Violence against Women.
Intertwined with more than just a campaign concept: a call, an incentive for women who suffer some type of violence to seek help and for others to extend a helping hand. Because we know that, together, we women can change our realities. And when we change our realities, we transform the world, adds Aline Leucz, creative director at Repense.
The states of Mato Grosso do Sul, Cear, Rio Grande do Sul, Minas Gerais and Par will also receive campaign activations through the Natura and Avon sales force. In these activities, the general population and Beauty Consultants will be invited to participate in a conversation with experts in combating violence from the Avon Institute.
Other actions of the campaign include the free availability of informative and educational content on the topic for all civil society, activists, opinion makers, public and private institutions, engaging organizations, the population, consultants and collaborators in building an ecosystem to combat violence against women. gender.
