TeleEventos, a pioneer in the RSVP sector that serves important brands such as Magalu, Porto Seguro, Warner, Fiat, Allianz, Alelo, AstraZeneca and Braskem, has already started preparing not only the celebration of its 25th anniversary, but also the basis for building of the next decades of success. The first step was a process of rebranding which revived both the original name (TeleEventos) and the initial purpose of human and personal care as the protagonist of projects, by piloting the most modern technologies in the sector.
Under the leadership of Sueli Dias, who began her career in the 90s in call centers for large companies such as IBM, American Express and Natura and who subsequently applied the best practices learned in service quality and contact experience during her career to events hospitality experience at Banco de Eventos, TeleEventos founded its own market in Brazil.
In 2000, I was a pioneer by investing in a company focused on the RSVP service, previously done internally by event agencies. Since then, we have developed personalized solutions for clients in order to promote enchantment from the first contact with their guests until the day they welcome them to the event. We have evolved in the technological aspect, adding everyday facilities to the process, and this has been reflected in the way our brand has presented itself to the market over the last few years, mainly due to the pandemic period. However, we have always had human resources as a reference for qualification and personalization of services. We use Artificial Intelligence, but we do not give up sensitivity, human and emotional intelligence to make the guest’s experience the best reference of the product or event in which we participate. So, we felt the need to rescue our essence, summarizes Sueli.
Bordered by variables of magenta, which combines intuition with the courage to act and express oneself, and yellow, which symbolizes prosperity and happiness, the new brand presents itself beyond graphic representation. The reaffirmation of the purpose and its origins is also in the movements and recognition of the team, which has diversity as one of the components of its DNA.
Leandro Lima is one of these examples. At TeleEventos since 2011, when he began his career as a customer service operator, he is part of the 18% of employees who call themselves LGBTQIAPN+ and has just taken on production and logistics management.
Black, gay and manager! It is important that we are everywhere, he is proud of the promotion and his representation.
J Patrcia Costa, who had a first season at the company between 2013 and 2019, is back to take over the commercial area and add to the rate of 82% of female employees, after having become a mother and worked for brands such as ARM Produes, Chris Ayrosa Projetos Cenographicos, ANSEVEN and VIVO (Telefnica Brasil).
Our mission is to encourage companies to create unique relationship and communication experiences with their customers. And this is only possible through a team that, at the same time, is trained to operate within the legality of the General Personal Data Protection Law (LGPD) and accreditation protocols; it has the most advanced technological resources on the market, which provide agility and security to the process; but it is also fun and prepared to apply human and emotional intelligence to resolve everything that technology and formalities are not capable of sensing, explains the CEO and founder of TeleEventos.
Leandro Lima remembers a situation in which he saw the company apply in practice the purpose of delivering the best of technology combined with human and personal care during the handling of a project. To meet the internal convention of a large brand, TeleEventos developed an application that allowed employees to find the person with whom they wanted to share a hotel room to give a match. However, as a rule, rooms should be divided between people of the same sex.
We received contact from one of the event participants because this organization format put his relationship at risk, as his partner did not accept him sleeping in a shared room with another man. The situation was treated from a human perspective and not from artificial intelligence, as this pain put that person’s experience and the resulting expected result at risk, he explains.
The entire management and brand movement began in 2023 and has already shown itself to be prosperous in terms of market performance as well. In the first half of this year, TeleEventos saw its customer base increase by 20%. The new business manager, who recently returned to the company, credits the success to the market’s recognition of aspects of the ESG agenda.
At TeleEventos we are diverse, we are great partners of the Third Sector and we stay ahead of our time. Our delivery is beyond technology commodity This is what is expected from a company that opened a market. We were not pioneers. We are pioneers and all our efforts are so that our customers continue to find in us the preparation and security necessary for their deliveries, concludes Costa.
* Content produced by TeleEventos
Follow Adnews on Instagram,LinkedIneThreads. #WhereTransformationHappens
