The award seeks to recognize the most original advertising initiatives
This Thursday (16), TikTok revealed the finalists for the second edition of the “TikTok Ad Awards”. This event recognizes and rewards agencies, advertisers, including third sector organizations, who have demonstrated excellence in using the platform to achieve their objectives. The awards ceremony is scheduled for December 12th, when the winners in eight categories will be announced.
With more than 260 cases submitted by 160 advertisers from diverse fields such as retail, beauty, fashion, finance, automotive, insurance, food, education, small business, media, entertainment, and more, the competition was intense. Names such as Duolingo, Bis and O Boticrio stand out, which stand out as finalists in the “Delivered everything” category. This category seeks to recognize the brand that stood out the most for the excellent work carried out on TikTok.
Check out the categories and finalists:
Go to For You dammit – Better use of format
Recognizes cases where a TikTok format was essential to achieving the desired result.
- Dove Brazil (Soko)
- McDonalds (Galeria)
- O Boticrio (SoWhat)
O som t on – Best use of som
Brands have made better use of audio to connect with the community, deliver a message and achieve business results whether through storytelling, viral audio, songs made for the campaign or even famous licensed songs.
- 99 MOTO (CP+B)
- O Boticrio (SoWhat)
- Prime Video Sport (VOA)
Recognizes the best partnerships between brands and content creators.
- Neutrogena Hydro Boost Brasil (Wunderman Thompson)
- Bubbaloo (David Brazil)
- O Boticrio (SoWhat)
POV: hitei on TikTok – Best use of trends
Celebrates the brands that knew how to take advantage of the platform’s trends to boost their results.
- Bra
- Burger King (David Brasil)
- Duolingo (Jotacom)
Award for the brand that best engaged the TikTok community, in terms of views, engagement and brand results in an initiative on the platform, whether with a Hashtag Challenge or an organically launched trend.
- Duolingo (Jotacom)
- Globoplay
- O Boticrio (SoWhat)
It celebrates the brands that most took Diversity, Equity and Inclusion into account in their initiatives on TikTok, not only in the casting of their videos, but also by engaging and promoting causes.
- Dove Brasil, A place in the Sun (Soko)
- Gino-Canesten (IPG Mediabrands Brasil
- National Sebrae (Moringa Digital)
TikTok works – Creativity that converts
Creativity is the central point of this category, recognizing organic or paid content that used innovative strategies to achieve the desired results such as increased conversions, sales, app downloads, registrations, enrollments, etc.
- 99 MOTO, with Dana da Motinha (CP+B)
- Creamy Skincare
- Tinder Brazil (Jones)
Delivered everything better @
Category to reward the brand that did the best overall work on TikTok, combining organic content, ads and co-creation with content creators and the community consistently throughout the year.
- Duolingo (Jotacom)
- Bus (David Brazil)
- O Boticrio (SoWhat)
“The TikTok Ad Awards is a great opportunity for advertisers and agencies to have their talents recognized and serve as inspiration for the market. The finalist cases are evaluated taking into account originality, innovation in the communication strategy and the results obtained by the action, in accordance with the The brand’s objective is a moment to celebrate those who knew how to harness TikTok’s full potential to scale their business and embrace the community”, comments Gabriela Comazzetto, TikTok’s general business director in Latin America.
