Ao aims to reposition the app as the main financial partner for Brazilians
PicPay announced this Thursday (16) that Ivete Sangalo is now part of the influencers team. The singer joins Sabrina Sato, Sheron Menezes and Rodrigo Lombardi, who in July debuted the Sua vida com mais pique campaign, developed by Publicis Brasil.
The announcement of the new face was made through a video in which Sabrina invites Ivete to join PicPay’s change drive. For the company, the arrival of Ivete helps to reposition the app as the main financial partner for Brazilians.
Ivete is a reference and communicates with all audiences, classes and ages. The singer arrives to join her spirit and energy with that of millions of Brazilians and consolidate the image that the application can give more power to people’s money so that they can achieve and go further, points out Cintia Hachiya, marketing executive at PicPay .
I am very pleased to announce this partnership. Together, we will boost our strengths, facilitate and add even more spice to the lives of all Brazilians, with lots of quality, practicality and, of course, music, highlights Ivete.
