Country ended the three days of the festival with four Gran Ojos, 19 Golds, 31 Silvers and 53 Bronzes
Brazil ended its participation in the 26th edition of the Festival El Ojo de Iberoamrica 2023, totaling 106 awards, including four Gran Ojos, 19 Gold, 31 Silver and 53 Bronze. This Thursday (16th), the last day of the festival, the country was awarded a Gran Ojo, seven Golds, three Silvers and 18 Bronzes, totaling 29 trophies that added to the 52 received this Wednesday (15th) and the 26th delivered on Tuesday (14).
Africa Creatives was recognized as the most awarded Brazilian agency at the festival, totaling 48 trophies distributed across two Gran Ojos, 10 Gold, 12 Silver, 24 Bronze this year. Furthermore, the agency was also recognized as Agency of the Year and Sergio Gordilho, partner, co-president and CCO of Africa Creative, received the award for Best Creative of the Year.
“It’s not easy to stand out at an Ibero-American festival that has AlmapBBDO, GUT So Paulo, VMLY&R, BETC Havas, DM9 and many other giants competing, not only Brazilian, but also Argentine, Peruvian, Spanish, American and Colombian competing for El Ojo, which is the Latin Cannes. In the last 7 years, we have been the most awarded Ibero-American agency 5 times. Representing Brazil in such a significant award for our industry is a responsibility and shows the strength of our clients and our team made up of great talents, committed and passionate for creative ambition”, said Gordilho.
In addition to the Brazilian agencies, the Mexican agency El Ruso del Rocky was awarded as Independent Agency of the YearDDB took the award for Best Networkwhile Mexican Oriental Films won as Best Producer and its stage director, Yupi Segura, was appointed as Best Director. Finally, the prize Best Advertiser was delivered to AB InBev.
last day
The Brazilian Gran Ojo on the last day of the festival took place in the Best Latin Idea for the World and was delivered to AlmapBBDO by the piece Eart4 made for B3 and the UN Global Compact. In addition, the country also won a Gold for Africa Creative with the play Bring Home by Bud, co-produced by Wieden+Kennedy São Paulo and New York (USA), created for Budweiser.
J a categoria Design awarded Brazil with four trophies, two of which were gold given to AlmapBBDO with the Eart4 case for B3 and the UN Global Compact and to Africa Creative with the Trucss campaign created for the brand that bears the name of the piece, and two Bronzes for Africa Creatives with the piece The Autism Journey made for Vivo.
In category Creative Commercethe country won a Silver with the piece Accept cookies created by LewLata\TBWA for Piraqu.
Em Digital & Socialthe Brazilian works won four Bronzes, one given to Wunderman Thompson Brasil with the Bafocalipse campaign created for Listerine and the other three for Africa Creatives, two for The Autism Journey by Vivo and one for Bring Home by Bud, co-produced by Wieden +Kennedy So Paulo and New York (USA), for Budweiser.
In category Brand Experience and Activation, Brazil won 14 awards, three of which were Gold awarded to AlmapBBDO by Eart4, MRM Spain with production of Canja by Ready Player Mom created for Enterogermina and to Africa Creative with Others MCs made for Heinz. The only Brazilian Silver was awarded to Africa Creatives with The Exilem Team campaign made for Brahma. The ten Brazilian bronzes were distributed as follows: seven for Africa Creatives, two for the Bring Home the Bud case co-produced by Wieden+Kennedy So Paulo and New York (USA), two for Other Heinz MCs, one for The Autism Journey by Vivo and two for The Exile Team by Brahma, one for MRM Spain but produced by Canja by Ready Player Mom, one for LewLara\TBWA with A Linguagem da Acessabilidade for Banco do Brasil and the last for Wunderman Thompson Brazil with Bafocalipse for Listerine Brasil.
Em Film, the country won four trophies, including Gold for VMLY&R Brasil with the Buscap case. Back Cidade de Deus developed for Vivo and Motorola, a Silver for AlmapBBDO for the Geraes campaign created for Volkswagen do Brasil and two Bronzes delivered to Africa Creative with the Trucss campaign and to AlmapBBDO for Geraes.
The categories Change it, Tecer Eye e Creative Data they did not reward Brazilian cases.
+Women
The award ceremony also awarded category prizes +Womenwhich aims to expand, give more visibility and promote the growth of the female presence in the creation of communication ideas, in creative teams, in commercial management and in leadership positions in agencies and producers.
Representing Brazil in the category, Olivia Lang received the Bronze award for the piece “Lea: whistling against the stigma” created by Ogilvy Brasil for Intimus, a Kimberly-Clark Brasil brand. The campaign was produced by Moonheist and featured audio production by Lucha Libre.
