Contract with the São Paulo Football Federation guarantees Sicredi shares in games, on social media, for guests and special content.
OSicredia pioneering credit system in Brazil and partner ofPaulisto, renewed the contract with the championship, assuming the status of FPF (Federação Paulista de Futebol) Partner (from the English, Partner) and expanding support for other competitions promoted by the federation. The expansion includes the Paulisto Feminino, the Copa So Paulo Men and Women, the Copa Paulista, the Paulisto A2, A3, A4 and the Second Division.
In addition to the partnership, from 2024 Sicredi will also have the naming rights for all competitions in São Paulo. This solidifies São Paulo football’s long partnership with Sicredi, which nominates Paulisto for the sixth consecutive year.
Bernardo Itri, vice-president of Communication and Marketing at FPF, emphasized: Sicredi believed in the strength of Paulisto and has been a great partner of FPF since 2019. In this new season, the Sicredi-Paulisto family grows considerably, encompassing all the main competitions, Women’s and Men’s.
The expansion of the partnership strengthens Sicredi’s ties with the state of São Paulo, the center of the company’s operations, and increases its presence among fans.
Rogrio Leal, Marketing Manager at Central Sicredi PR/SP/RJ, declared: Recognizing football as a national passion, we understand its potential to promote greater knowledge about our brand, strengthen ties with fans of São Paulo teams and highlight our differences: close, human relationship and commitment to regional development. Advancing with this sponsorship is a matter of pride for us, as it allows us to offer support in all categories, from the base, which reveals talent, to the men’s and women’s tournaments.
In addition to naming rights, the new FPF Partner agreement covers a variety of actions across games, social media, hospitality, guest tickets and special content.
Paulisto Sicredi 2024 is scheduled to take place from January 21st to April 17th, with live broadcasts on Record TV,CazTV (which will also transmit theParis 2024 Olympics) on YouTube, TNT Sports and available forstreaming for theHBO Max.
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