This Christmas, the best gift is your solidarity, the signature of the action developed by Artplan
The Citizenship Action for Christmas Without Hunger presents its new national campaign, created by Artplan and signed “This Christmas, the best gift is your solidarity”. The objective is to captivate donors, partner companies and society in general to provide a happier Christmas filled with hope.
The film portrays children watching toys on the way to their homes, creating moments of joy and emotion. The culmination of the action reveals the transformation of these toys into Christmas Without Hunger volunteers, who are responsible for delivering supper kits to needy families. The film has been broadcast on TV, digital media, OOH and DOOH since November 20th.
I always say that Christmas without Hunger does not exist to kill hunger in Brazil, but rather to raise awareness in society about these serious problems, reinforces Rodrigo Kiko Afonso, executive director of the organization.
At the essence of ‘Christmas Without Hunger’ lies the belief that the issue of hunger overrides any other issue. In this initiative, we highlight this by using toys instead of donors as the great symbol of what really is a great gift for those who need it most, comments Marcello Noronha, executive creative director at Artplan.
