Live marketing agency led by Renato Amaral turns 30 and expands its operations to the international market
With 30 years of experience in the Brazilian market, the MICE and live marketing agency TSBetc opens a branch in Portugal this month. According to the company, the initial investment is 1.5 million euros for the first year of operation.
Over the years, we have created many relationships in Portugal, which has generated important partnerships for us to be able to operate with excellence, just as we have done for 30 years in Brazil, revealed the CEO of TSBetc, Renato Amaral. According to the executive, the live marketing and incentives segment in Portugal has shown itself to be “very promising”.
The objective, according to Amaral, is to offer the Portuguese market TSBetc’s expertise in events, conventions, fairs, incentives, logistics, brand activations and innovation. The office headquarters will be in the city of Porto. The operation in Portugal will be led by Catarina Eiko, who takes over as the company’s director of international expansion.
Bimbo, Hyundai, doTerra, Fresenius Kabi and iFood are among TSBetc’s customers.
