Followers of Lu, from Magulu, stayed up in the early hours of this Wednesday to watch
In the early hours of this Wednesday (22), Lu, from Magalu, made her followers stay up looking for coupons on ‘X’. The action marks the beginning of the company’s Black Friday week.
Thousands of followers were hoping to win one of the 800 coupons worth 100, 500 and 1,000 reais, which resulted in engagement: one of the posts had more than 12,000 interactions and the hashtag #CupomDaMadrugadaMagalu stayed in Trending Topics for 10 hours of the social network.
Who’s still awake?
another CHALLENGE: if this tweet reaches 5k replies with the #CupomdaMadrugadaMagalu I release COUPON of 500 reais for you to take advantage of #BlackDasBlacks— Lu do Magalu (@magalu) November 22, 2023
You: I only believe it when I see it
You see: I don’t believe it
Comment with #CupomDaMadrugadaMagalu https://t.co/2QPqyl9xyJ— Lu do Magalu (@magalu) November 22, 2023
The company’s action remained in trending topics for ten hours. The company calculates that the action generated a potential reach of 3.1 billion impacts. This type of action increases our potential for organic engagement, a fundamental tool for strengthening the pillar of influence within the brand, says Pedro Alvim, director of social networks and creative economy at Magalu.
After distributing coupons in the early hours of the morning, the company’s virtual influencer gave a spoiler about Coupon Roulette, what will happen during December.
