Campaign was developed with the agency Fbiz
Jeep highlights its largest SUV produced in Brazil in a new campaign. Developed in partnership with Fbiz, the action accelerates the Jeep Commander and seeks to demonstrate that the adventure never ends.
The Jeep Commander is a real success in Brazil. Absolute sales leader in its segment, it is synonymous with sophistication, technology, safety and, of course, lots of adventure! And that’s what we want to show with this campaign, all the versatility and emotion that only Commander offers on the market, says Frederico Battaglia, vice president of marketing & communications at Stellantis for South America.
In the film, a group of friends lives one adventure after another, passing through forests and mountains, deserts and glaciers, until reaching the end of the world, at the extreme (and icy) tip of the continent. And when they get there, not satisfied, they set off in search of the beginning of the world in an adventure that never ends. The film was produced by Zohar with stage direction by the duo Tomat (Tomas Salles and Mateus Arajo).
Who has never thought about living an infinite adventure with friends? And our campaign shows that the Commander is the perfect vector for this: with more technology, more space and more capacity, it is the Jeep spirit at its peak. And we will show throughout our communication journey (and until the end of the world, why not?) all the properties that make the Commander one of the most desired cars today, comments Fabiano Pinel, executive creative director at Fbiz.
