Strong competition contributes to the average race, mainly open TV and Google, to attract an average ticket of R$500.00 from shoppers
They say that going shopping relieves stress. To be? The truth is that there is always a need to renew something, from clothing to electronic equipment, from furniture to household appliances, from perfumery to drinks. With an attractive price offer then, the Scorpio sheltered in the pocket becomes good and gives way to indulgences that soothe the soul. Especially on dates like Black Friday, the first of which was in 2010, with little commercial support, but with a desire to grow and become one of the most popular dates of the year. After all, it happens close to the payment of the first installment of the 13th salary, equivalent to R$145 billion, and the month’s salary, in addition to credit facilitators in installments as far as the eye can see.
Next Friday (24) retailers, physical and digital, await movement capable of exceeding sales of R$7.9 billion in 2021. Last year, movement fell by 23% compared to the previous fiscal year.
BF’s offers also coincide with programs such as Desenrola, which activated credit for those who were stuck paying debts. With cards released, momentum gains momentum and who knows, perhaps Roberto Carlos’s end-of-year special on Globo will have a brand new TV in the living room. In fact, the broadcaster is betting on the date with the second edition of the Vem que tem project, which seeks to attract advertisers to its programming schedule.
But will a formula that has already been tested in 2022 work again? 7 out of 10 Brazilians intend to buy during Black Friday and want to see more advertisements from brands with exclusive products and offers on television. Nothing better than doing this on Globo, right? After all, according to consumer research, brands seen during last year’s Vem que tem began to be seen in the following way: prestige, credibility and knowledge, explains the broadcaster.
Advertising is more than an ally for disseminating offers. It is the tool that encourages competition for more competitive prices and multiple payment methods. From traditional to digital channels, including platforms (Instagram, YouTube, Google, Facebook and TikTok), websites, e-commerce, retail, influencers and promotional actions, advertising is configured at BF as the soul of the business.
BF is a time of high competition between companies and we must creatively develop actions and promotions that exalt the brand’s values, as well as the advantages of each product. We are even preparing all Volkswagen materials for dealerships. We thought of actions that combined face-to-face with online, in addition to bringing all the brand’s advantages in a clear and concise way. To achieve this, we created a series of materials, from wind banners, stickers, aerial banners, tags and much more, highlights Felipe Guntovitch, COO of The Group.
Thais Nicolau, branding director for the Latam region of Mercado Livre in Brazil, explains that from a marketing point of view, e-commerce invested in the T na mo campaign, co-created with TV Globo, which runs until the 30th of November.
Handshakes in the entertainment programming of the Globo channels (TV Globo, Multishow and GNT) will generate discount coupons for viewers. Based on the analysis and connection of data from viewer and customer profiles, the campaign offers coupons according to the channel’s programming and potential consumer preferences. To mark the launch Marcos Mion starred in invasions in programs such as Encontro and Mais voc. In addition, there was a special activation during the Jornal Nacional break and another on the soap opera Terra e paixo, continuing during the break. The main activations take place during Globo programming, but the 360 campaign unfolds on other channels.
Read the full story in the December 20, 2023 edition
(Credit: Photo by Tamanna Rumee on Unsplash)
